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SF Group

Syed Farooq General Trading LLC (SF Group) is a Dubai based, fast growing private business group specializes in fresh and frozend food products. Since its conceptualization in 2013, the group has transformed into a front-runner in marketing and distribution in the region.


Our greatest strength lies in forming strategic partnerships with organizations looking to establish a strong presence in the UAE market. Our advantage is the extensive knowledge and expertise in the UAE and other GCC market and our commitment to advancing the interests of our partners.


We aim to become one of the leading food marketing & distribution organization in the UAE and GCC, bringing to the consumers quality products from renowned brands in across the world.



The group’s vision is simple. We seek to improve the quality of life for our customers by continuously improving our products and delivery systems. We dedicated in using its resources to gain market share aggressively in the years to come. Our main objective is to always deliver consumer satisfaction on providing premium healthy products and delivering to our customers a true value of their money.



Our mission is to continually supply, develop, produce and market a range of nutritious and highly qualified products as required by the market. To adopt a safe and environment friendly work practices across our business. Engage, Develop and inspire our work force to excel.